Digital Marketing Agencies
Looking to boost your business online with a reputable Digital Marketing Agency? Look no further! We have valuable resources to help you find the perfect partnership.
Learn about Digital Marketing
Learn the basics of digital marketing and growing your business online.
What to Look for in a Marketing Agency
Unsure of what to look for in an agency? We'll give you some pointers!
Digital Marketing Agencies Reviewed
See real reviews of agencies from reputable review platforms.
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Learn about Digital Marketing
We've put together some quick reference areas of knowledge on Digital Marketing to help you understand the basics before finding the perfect agency to work with.
Digital Marketing FAQs
Digital Marketing or Internet Marketing is the use of the internet to promote a business. Popular forms of promoting a business online include; through a website and through social media channels.
A Digital Marketing Agency is an organisation who are skilled in the promotion of businesses online. Many agencies offer services to include; website design, search engine optimisation, social media marketing and PPC management.
Digital Marketing Agencies are dedicated to promoting businesses online. They usually specialise in only this area of marketing and are equipped to offer skills, advice and support to grow your business presence. Using a digital marketing agency gives you the benefit of their years of experience and their specialist software and tools, without having to spend on learning marketing yourself.
Core Areas of Digital Marketing
Often the starting point for any business looking to be found online is to have a great website. Website design enables businesses to have a reputable online presence, showcasing their services or products for potential customers to see.
Search Engine Optimisation, or SEO for short, is the process of adapting and refining a website to better rank for relevant search terms in organic search results.
Social Media is a big part of a company’s online presence today. Will ever increasing popularity, potential customers today frequently use social media channels, including Facebook and Instagram to find companies and see ratings and reviews.
Pay Per Click Management or PPC for short, is a method of advertising on Google and other search engines with sponsored or paid ads. These ads usually appear at the top and bottom of SERPs (search engine results pages), and are marked as ads. Adverts are displayed based on a company’s PPC budget and bidding strategy and charged per click.
What to Look for in a Digital Marketing Agency
There’s numerous things to consider when looking for a digital marketing agency for your business. We’ve picked out 4 essential factors to consider for the best chance of success and a winning long term relationship.
Trustworthiness
Your Digital Marketing Agency needs to be trustworthy, and the best way to establish this is to look a feedback and testimonials from both previous and current clients. While some agencies list client feedback on their website, it's good to look at external review sources including their Google Business Profile and Trustpilot.
Experience
How long has the agency been in business? While it's not unheard of for a newer agency to have the relevant skills, it's usually safer to work with an agency that has a proven track record of success, and a number of years under their belt. A quick look on Companies House will usually give you an insight into when the company was established.
Skills
A good demonstration of a digital marketing agency's skills can be found in the form of case studies. Most reputable agencies will display a comprehensive and frequently updated page, dedicated to client results, including statistics and results. The more case studies listed will usually indicate a more transparent business.
Knowledge
While researching reviews and case studies will give an indication of a digital marketing agency's knowledge, often a good sign is the content of their website blog. Nothing shows knowledge like extensive articles on areas of digital marketing. A company willing to show their knowledge and help their clients learn will generally be worthy of your trust.